Found MUJI

无印良品设计大赛Ⅲ
For the coming MUJI Award 3, we want you to find “Found MUJI” from your viewpoint. Learn from the wisdom accumulated by our predecessors all over the world, find good points in such long-established merchandise, and convert them into a design that fits our modern life. We expect to see your “yes, of course” products that are also great in the modern age.

本次大赛面向全球招募创意作品，征集日期从2008年7月1日至2008年7月31日
MUJI AWARD 02 | 結果発表 | Results
MUJI AWARD 01 | 結果発表 | Results

About Found MUJI

By expanding our viewpoints, we currently offer “Found MUJI” products, which were developed by discovering the good points about merchandise that has been used over long periods of time, were created by humans, and were born out of daily needs.

Take Comfortable 90 degree socks (Ashinari Chokkaku Kutsushita) as an example.We “found” that socks hand-knitted by Czech grandmothers were characterized by a 90-degree shape, which perfectly fits your feet. We tried them on and felt that they fit comfortably on our heels. We then discovered that the shape of the machine-produced socks we usually wear doesn’t fit our feet owing to manufacturing reasons. So then we realized that we could provide many people with comfortable 90 degree socks produced by machine. In this way, a factor found in Czech tradition, culture, and wisdom was converted to a new MUJI product befitting our modern age.

日本良品计划株式会社是西友株式会社于1980年开发的PB品牌，1983年于东京流行发讯地的「青山」开出第一家独立旗舰店，受到消费者支持与肯定后，于1990年才正式成立良品计划株式会社，发展至今已有28年的历史，其年营业额超过1,151亿日圆，员工数超过2890名，目前在日本国内共有直营店 121家，经销点146家，是日本最大的Life Style Store。无印良品在日本以外的海外展店方面，目前在英国、法国、香港三地已经成立子公司，在海外的店铺数达26家。在北京西单大悦城的首家无印良品专卖店已经开业。